India, one of the fastest growing smartphone markets globally, is poised to overtake the US as the second-largest market in next few years. Shipments in India grew 44 percent to 26.5 million units in April-June, says the data by research firm IDC.
“India offers us a huge opportunity as smartphone penetration is just 10 per cent. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market,” Asus India Country Manager (System Business Group) Peter Chang told PTI.
“It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price,” he said.
Updated** “We are aggressively targeting the Indian market. We aim to achieve five per cent market share in the country by next year.”