Amazon India launched Amazon Launchpad to help the Indian startups. With this service, they can distribute their products to millions of Amazon customers across the country or globally.  Amazon Launchpad is the most likely program by Amazon India. They partnered with the Department of Industrial Policy and Promotion’s (DIPP) “Start Up India” initiative, IT industry’s representative organization Nasscom’s “10,000 Startup” initiative & Indian Angel Network (IAN) to enroll startups.

“By bringing Amazon Launchpad to India, we encourage innovation from the start-up community. India has great minds which invent fantastic products, and we will support their growth by helping customers discover their new products not just in India but other countries around the world,” said Amit Agarwal, Vice President and Country Head, Amazon India.

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The Amazon Launchpad store on Amazon.in features over new 400 innovative products ranging from wearable technology, smart homes, food & beverage, health monitoring, educational toys and more. “Nasscom is excited to support and partner with the Amazon Launchpad program in India. The timing couldn’t have been better. The nascent but promising Indian hardware/IoT product ecosystem can now fully leverage the firepower of Amazon’s distribution and marketing capabilities.” added Dr. R. Chandrashekhar, President, Nasscom.

Globally, Amazon Launchpad works with more than 100 venture capital firms, crowd-funding services, and accelerators/incubators. “Through this program, small entrepreneurs and innovators can go leverage the Amazon platform to increase the scale of their businesses and even get easy access to global markets,” noted Jason Feldman, Director Global Innovations, Amazon.

Over 25 Indian startups like Waterworks, Leaf Wearables, Ducere Technologies, Seventh Sense Technologies have already joined the program. “The biggest roadblock for a hardware startup is not product development but finding early adopters for their products. Amazon Launchpad is just the right platform to find them,” said Paras Batra, Director Sales, and Marketing, Leaf Wearables.