Today Asus Launched it’s new ZenFone Max 2016 Model,  ASUS Combines ‘Max’imum Style With ‘Max’imum Convenience. That’s what they called it.

New ZenFone Max

Highlights of Launching:

–      Launches the all-new Zenfone Max in India at Rs.9,999 onwards
–      Appoints Bollywood superstar, Sonakshi Sinha as its first-ever brand ambassador in the country.
–      Unveils its digital-only campaign – #LiveUnplugged featuring Sonakshi Sinha
·        Powerful Performance: Octa-core processor, 2GB/ 3GB RAM variations and 32GB internal storage expandable up to 64GB
·        Uncompromising Battery: 5000 mAh battery with OTG cable that turns the Zenfone Max into an innovative charger for other devices
·        Inimitable Style: Sleek, durable and available in three interesting colours, the phone sports an air of luxury and offers heightened personalization.

New ZenFone Max·        Brand Ambassador: A unique association with Sonakshi Sinha entails the superstar being a part of ASUS’ digital campaign, #LiveUnplugged and trying the products prior to the launch to build a stronger end-user connect

 The Max was known for  5000 mAh battery and stylish looks and now it is upgraded to higher lever with better camera enhancements. The new Zenfone Max is powered by a Qualcomm Snapdragon 615 Octa-Core processor and coupled with opt for a 2GB or 3GB RAM. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB. Zenfone Max with 2GB RAM is available for Rs. 9,999 and can be pre-ordered on Flipkart while Zenfone Max with 3GB RAM is available for Rs. 12,999 and can be purchased from Amazon, Snapdeal and Flipkart. The 3GB RAM variant will also be available at ASUS Exclusive stores and all other retail stores across India later.

Zenfone Max Z010D

Equipped with a 5000 mAh battery, the Zenfone Max can last longer without charging and is also capable of being a power bank for other gadgets making it an essential product for daily use.

 “Zenfone Max has been one of our star products. The product features including its long battery life, ability to be a portable charger for other devices, stunning good looks and an affordable price resonated well with our audiences and helped us deliver our promise of making luxury affordable. The enhanced version of the Zenfone Max with a brand new processor, increased memory and more personalization options helps us stay true to our ethos and offer an extremely cost-effective high-end luxury product.” –  Said by Peter Chang, Region Head – South Asia & Country Manager for ASUS India.

 Enhanced and Superior Performance

The new Zenfone Max gives the users a super-responsive lag-free user experience because of the Qualcomm Snapdragon 615 Octa-Core processor with a 2GB or 3GB RAM. The use of the latest 4G LTE technology enables the users to utilize high mobile data speeds. Users can enjoy multi-tasking and blazing fast performance enabling them to their live their digital lives to the fullest.

New Era of Fashion

Available in three different colours – black, orange and blue, the new Zenfone Max boasts of an extremely thin body that measures only 5.2 mm at its thinnest edge. The surrounding metal-like edge makes it durable while the back with the look and feel of embossed leather makes the phone look chic and fashionable for every occasion.

A Battery That Lasts Longer

The powerful 5000 mAh battery requires fewer charging cycles making the phone last longer and more efficient. The lithium-polymer battery, when fully charged, provides 914.4 hours of standby time or 37.5 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music playback or 22.6 hours of video playback. The accompanying OTG cable turns the phone into a charger to power up the users’ other gadgets, making it a useful everyday accompaniment.

Capture Stunning Images, Always!

The new ZenFone Max has a 13 Megapixel, f/2.0-aperture rear camera with the ASUS PixelMaster 2.0 technology and dual-LED flash for natural-looking photography. It also features Laser Auto Focus technology that helps photography enthusiasts focus on an object in as fast as 0.03 seconds. ZenFone Max’s front camera is a 5 Megapixel, f/2.0-aperture camera with 85̊ wide-viewing angle that helps in incorporating more information and details into the picture.

Vibrant Viewing Experience With Bluelight Filter

Featuring a 5.5 inch HD (1280 x 720) IPS display with full-screen lamination and ASUS TruVivid technology, the new Zenfone Max provides superior clarity, brightness and touch responsiveness. The Bluelight Filter for Eye Care protects the users’ eyes from strain during prolonged usage.

Sonakshi ; The First Brand Ambassador

The launch of the new Zenfone Max, also saw the appointment of Bollywood diva – Sonakshi Sinha as the brand’s first-ever brand ambassador in India. Sonakshi will be a part of ASUS’ digital campaign, #LiveUnplugged and has already appeared in the digital-only video for Zenfone Max –

Speaking about the Zenfone Max, Sonakshi Sinha said, “Switching to Zenfone Max has completely changed my life. I spend lesser amount of time charging my phone and more hours clicking pictures, shooting videos, playing games and listening to music. Its sophisticated design ensures that I can use it for every occasion without having to worry about changing the way my phone looks.”

Commenting on the appointment of Sonakshi Sinha and the commencement of the digital campaign, Marcel Campos, Marketing Director – Mobile Division, India said, “The audience today is gravitating towards a digital life. Their personal lives and digital ones are influencing one another, making it important for us to be present on a medium that they frequent. Sonakshi’s grace, elegance and versatility makes her persona a perfect match for ASUS’ value system. Her robust digital presence, strong connect with the audiences and inclination towards technology will help us strengthen our communication process with a user base that is well-informed, savvy and believes in quality products.”

Specifications; New Zenfone Max ZC550KL

 1

Processor

Qualcomm Snapdragon 615 1.5 GHz, Octa-Core

 2

Modem

GSM/GPRS/EDGE; WCDMA/HSPA+/DC-HSPA+; FDD-LTE, DSDS

 3

Peak Data Rate

DC-HSPA+ (DL/UL): 42/5.76 Mbps; LTE CAT4 (DL/UL): 150/50 Mbps

 4

RF Band Support

IN
GSM: 850/900/1800/1900
WCDMA: 1/2/5/8 ; TDD-SCDMA: 34/39
FDD-LTE Band: B1, B3, B5
TD-LTE:  38/39/40/41(2555-2655MHz only)

 5

OS

Android M 6.0.1

 6

Display

5.5″ TFT LED Backlight (Typ 450 nits ) ; 1280 x 720 HD IPS

16:9 , Wide active matrix; Glare type

GFF Touch panel (Directly Bonding): Capacitive touch panel with 10 points multi-touch with 60ms response time

 7

Dimensions

156*77.5*10.55

 8

Weight

202g

 9

Battery Pack & Life

Typ:5000mAh, non-removable polymer battery

 10

Memory

LPDDR3 2GB/3GB

 11

Storage

eMMC 32GB

Micro SD Card Support (Up to 64GB)

 12

Sensor

1. Accelerator
2. E-Compass
3. Proximity
4. Hall sensor
5. Ambient light sensor

 13

WLAN

Integrated 802.11b/g/n; WiFi-Direct

 14

Bluetooth

Bluetooth V 4.0 (EDR + A2DP)

Bluetooth Profile: A2DP + AVRCP + HID + PAN + OPP

 15

FM Radio

Support

 16

GPS

Support GPS, aGPS, Gloness

 17

Interface

Micro USB

 18

Front Camera

5M wide view F2.0 / 85 degree

 19

Main Camera

13M auto focus F2.0/ 75 degree,

 20

Flash LED

Dual Flash Real Tone LED & laser focus(40cm)

 21

Vibrator

Yes

 22

Audio

Codec integrated into PMIC

 23

Microphone

Microphone*2 (one for de-noise)

 24

SIM

Micro SIM*2

 25

Button

Power and Volume Up/Down

 26

Accessories

Standard USB Cable , Adaptor, User Manual, Warranty Card, OTG cable

 27

Color

Black/ Orange/Blue

 28

Adaptor

5W

 29

Features 

Support ─ Power Bank,  ASUS Zenflash, USB flash disk, USB Keyboard, USB mouse. OTG